Getting Your Marketing Projects Done Once and for All
Part 1: Marketing Strategy – Lay the Foundation
It’s the time of year when you’re ready to start something new. Even though we can do this in any month, at any given time, there is something about that date of ‘1’ that gives us renewed energy.
Everything from personal goals (like getting into a new fitness routine) to professional goals (like promoting a new arm of your business) — this is the time of the year that marketing reigns supreme.
With any new venture, strategy is the first step. Lay the foundation before building the process.
If the goal you want to achieve is brand new to you, your strategy begins with bringing in an expert.
It’s always worth the time and money to hire the right resources.
Think about it…
A personal trainer can get you to your fitness goals a lot faster than you can by yourself. They can help you with meal planning and suggest the exercise routine that works best for you, while holding you accountable for showing up at the gym.
An expert marketing strategist can get you to your business goals a lot faster AND more effectively than you can alone, because they know exactly what needs done, how it needs done, when it needs done and why it needs done.
Their experience gives them an edge. Any good pathway that you have that can give you an edge in business, you are smart to take it.
If you’re ready to introduce a new arm of your business, think about all the marketing opportunities:
- Social Media Marketing
- Direct Response Content
- Community Outreach
- Traditional Marketing
- Affiliate Marketing
- Using Influencers
The list continues…
I’ve worked in marketing for about 20 years. Even though I know and understand a lot, I don’t consider myself an expert marketing strategist in ANY of those areas.
Reaching out to people who live and breathe marketing, stay on top of the latest trends and have vast real-world experience in each niche is who you want AND need on your team.
When clients come to me with needs outside of my wheelhouse, I have a network that I introduce. That network grows every single year. If you need recommendations on some great marketing strategists, please give me a call.
Next month, we enter Part 2 of our marketing series, and we will be talking about implementers. Stay tuned!